Designing a citizen-first public sector
We’ve partnered with Federal, State, and local governments to develop human-centred services and solutions that put citizens first.
Purposeful and relevant government services are central to the social prosperity of all citizens and communities across Australia. They play a pivotal role in shaping a more equitable future.
Governments are under unprecedented pressure to deliver services and tackle other persistent systematic and interconnected challenges at local, federal levels.
As well as the glaring health sector challenges experienced over the last few years, financial, educational, national security, and climate issues have become critical as communities and businesses look for government to lead us towards new opportunities and a more connected, inclusive society.
How we support the public sector
Developing citizen focussed experiences
For over a decade, we have been crafting captivating experiences that resonate with users. Our team specialises in solutions that are both engaging and meaningful, drawing in audiences and forging enduring connections.
Through journey mapping, usability testing, interactive prototyping, and emotional design methodologies, we create experiences that surpass user expectations, foster loyalty, and drive engagement.
Experience design
Strategic design to drive growth and demand
We have employed strategic design methodologies to assist government bodies, public institutions, and NGOs in addressing complex challenges and remaining resilient in a rapidly evolving public sector landscape.
Our collaborative approach emphasises stakeholder engagement, data-driven insights, and design thinking principles to develop impactful strategies and initiatives.
Strategic design
Service Design to develop citizen-first solutions
We specialise in crafting exceptional and citizen-centric service experiences tailored specifically for the public sector, driving clarity and community satisfaction.
Our service design methodologies engage stakeholders and communities in the design process, fostering diverse perspectives. We construct and validate rapidly, gathering early feedback and pivoting quickly to maximise value and speed to market.
Service design
Designing clear and accessible products
We focus on developing accessible and clear products that provide engaging and practical experiences using scalable technologies.
Our product design approach incorporates various methodologies such as design sprint, design systems, lean UX, and user-centered Design to enable teams to optimise design and technology choices efficiently through iteration.
Product design
Case Study / Department of Education, Skills and Employment
Platform strategy and design to launch a micro-credentials marketplace
The Department of Education, Skills and Employment (DESE) creates improved social wellbeing and economic outcomes through education and learning. Seeking to address a perceived gap in Australia around micro-credentials, DESE engaged Prime Motive to explore opportunities for a digital marketplace and develop an approach that could serve as a blueprint for implementation.
View case study
How we collaborate with the public sector
Our delivery processes are build upon the principles of transparency, best practice expertise, focus time and the reduction of unnecessary management structures. These are the key tenets of all projects:
Practitioner-led engagements. Central to how we work, our practitioner-led engagements guarantee specialised practice knowledge is at the centre of every project decision. It ensures a user-centric approach, seamless integration of vision and practicality, clear communication and, above all, a genuine pursuit of outcome excellence.
One project at a time. We operate with teams exclusively committed to a single project without dividing their time across multiple projects. This guarantees seamless collaboration and accountability and higher quality outcomes.
Senior Teams. We believe that exceptional outcomes are born from small, senior teams comprising hands-on, multidisciplinary experts. These professionals possess extensive experience in crafting products and deploying them at scale.
Our Approach
Let's talk about how our team can help you.
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