Experience design helps create genuine user engagement
A mandatory for any credible product or service, a compelling user experience has become the true gateway to genuine engagement between organisations and their community.
Authentic user experiences go beyond clean and seamless interfaces. They are holistic in their intent, functional and elegant, and able to adapt to diverse and evolving user needs.
These experiences are the outcomes of multidisciplinary teams coming together with a concentrated effort to consider each component that makes up individual interactions.
Our experience design team bring together award-winning practice expertise and a deeply collaborative approach to discovering, defining and shaping scalable, accessible and meaningful user experiences.
A best practice approach to modern experience design
Discover
We look to understand the issue and its context through research.
We listen to those involved and affected, stakeholders and users. We look further for signals and patterns across relevant industry sectors and modern best practices.
Define
Once synthesised, the information gathered helps us form insights that we use to reshape the challenge and define the path ahead.
A well-defined challenges space and strategy will evolve into momentum and focus towards developing fit-for-purpose solutions.
Ideate
We come together through co-design methods to develop ideas and hypotheses to best answer our challenge.
Ideation grounded on research is the basis of what we design together, yet we embrace creativity in any form, looking to integrate it into less obvious and more ambitious possibilities.
Design
in the Design phase we develop visual language, create polished UI designs, and prototype interactions. Through collaboration, we refine the designs based on feedback ensuring visually appealing and intuitive interfaces.
Throughout the process, we collaborate closely with development teams, addressing any design-related challenges.
Validate
Across various stages of our process, we conduct user testing sessions to gather feedback on design. This feedback helps refine and improve the design concepts based on real user insights.
Our validation revolves around user and business needs and incorporates a well-rounded process to ensure the outcome are not only desired but also feasible and viable.
Case Study / RMIT University
Simplifying the pathways into higher education for students
RMIT University is a global university of technology, design and enterprise. To empower students to make confident decisions around higher education opportunities. RMIT engaged Prime Motive to design and build two digital products to increase engagement with prospective students through an immersive brand experience.
View case study
Co-designed, agile and lean experience design
Our experience design approach is centered around the principles of co-design, agile, and lean methodologies.
We believe in actively involving stakeholders, users, and multidisciplinary teams throughout the design process. By fostering a collaborative environment, we ensure that diverse perspectives are considered, resulting in more inclusive and impactful designs.
Embracing agility, we adopt iterative and adaptive practices. We break down the design process into manageable sprints, allowing us to quickly generate ideas, create prototypes, and gather user feedback. This iterative approach enables us to make informed design decisions, identify potential issues early on, and continuously refine our solutions.
We embrace lean methodologies to streamline the design process. We prioritise efficiency by focusing on delivering value while minimising waste. Through continuous learning and experimentation, we validate assumptions and optimise our designs, ensuring that they meet user's needs effectively.
How we deliver our projects
Practitioner-led engagements Central to how we work, our practitioner-led engagements guarantee specialised practice knowledge is at the centre of every project decision. It ensures a user-centric approach, seamless integration of vision and practicality, clear communication and, above all, a genuine pursuit of outcome excellence. One project at a time We operate with teams exclusively committed to a single project without dividing their time across multiple projects. This guarantees seamless collaboration and accountability and higher quality outcomes. Senior teams We believe that exceptional outcomes are born from small, senior teams comprising hands-on, multidisciplinary experts. Our design practitioners possess extensive experience in crafting nuanced outcomes that consider best-practice, human-centricity and commercial viability.
Let's talk about how our team can help you.
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