Design strategy and innovation for the Arts and Events sectors
We’ve partnered with art, events, and cultural institutions across Australia to rethink their strategies, gather evidence of their impact and reimagine digital environments and experiences.
The cultural and financial benefits of a healthy Arts and Events sector are vital contributors to diversity, social inclusion and environmental sustainability. Yet, the sector has faced overwhelming challenges for a sustained period of time.
The complete shutdown of art and events amid the pandemic has only deepened these obstacles. A sharp decline in government funding and private investment has led to a loss of revenue and jobs and the closure of many businesses and organisations.
How we support the Arts and Events sectors
Developing exciting experiences for sustained engagement
For over a decade, we have been crafting captivating experiences that resonate with users. Our team specialises in solutions that are both engaging and meaningful, drawing in audiences and forging enduring connections.
Through journey mapping, usability testing, interactive prototyping, and emotional design methodologies, we create experiences that surpass user expectations, foster loyalty, and drive engagement.
Experience design
Strategic design to co-design innovations experiences
Our strategy design team can help you accelerate business and service innovation as well as build operational agility.
They can help embed environmental, social and governance attributes into the way you do business and evolve the way your organisation connects with customers, employees and the community.
Strategic design
Service design to develop user-first solutions
With a deep understanding of the unique needs and expectations of the social sector, we assist in crafting and mapping new experiences as well as modernising current service.
Our service design methodologies engage stakeholders and communities in the design process, fostering diverse perspectives. We construct and validate rapidly, gathering early feedback and pivoting quickly to maximise value and speed to market.
Service design
Designing modern and scalable products
We focus on developing accessible and clear products that provide engaging and practical experiences using scalable technologies.
Our product design approach incorporates various methodologies such as design sprint, design systems, lean UX, and user-centered Design to enable teams to optimise design and technology choices efficiently through iteration.
Product design
Case Study / TEDxMelbourne
Grassroots innovation to adapt to disruptive change
TEDxMelbourne creates events for the community to connect and explore ideas and issues important to them. Facing a second year of disruption due to COVID-19, TEDxMelbourne approached Prime Motive to help reimagine the future of its connected experiences, drawing on the passion, commitment and expertise of its community.
View case study
How we collaborate with the Arts and Events sector
Our delivery processes are build upon the principles of transparency, best practice expertise, focus time and the reduction of unnecessary management structures. These are the key tenets of all projects:
Practitioner-led engagements. Central to how we work, our practitioner-led engagements guarantee specialised practice knowledge is at the centre of every project decision. It ensures a user-centric approach, seamless integration of vision and practicality, clear communication and, above all, a genuine pursuit of outcome excellence.
One project at a time. We operate with teams exclusively committed to a single project without dividing their time across multiple projects. This guarantees seamless collaboration and accountability and higher quality outcomes.
Senior Teams. We believe that exceptional outcomes are born from small, senior teams comprising hands-on, multidisciplinary experts. These professionals possess extensive experience in crafting products and deploying them at scale.
Our Approach
Insights and past work
Desart
Design innovation and community engagement to reimagine aboriginal artwork management
RMIT University
Strategic design for a virtual open day experience to engage new students amid the pandemic
University of Melbourne
Customer experience design to elevate alumni experience
Let's talk about how our team can help you.
Get in touch