Strategic design helps shape resilient and long-lasting impact
As change accelerates, strategy too is being reshaped, bringing together human-centred and business thinking to transform challenges into opportunities.
Strategic design enables organisations to approach complex problems and challenges with a structured and creative mindset. It provides a framework for understanding user needs, identifying pain points, and generating innovative solutions.
Strategic design provides the tools and methods needed to evaluate where we find ourselves and uncover where we should be. It helps us better understand users, customers and communities. Ultimately, it’s most influential in helping us generate more resilient outcomes, which are required to deliver genuine impact and long-lasting change.
How strategic design can help your organisation
Understand and situate context
Strategic design empowers you to evaluate and define potential areas of focus, enabling you to create a shared understanding of your current situation.
It untangles and defines the problem or opportunity, aiming to build collective confidence that you are exploring the most appropriate spaces. It collaborates with other disciplines to embed knowledge of these explorations, demonstrating a shared direction and focused effort.
Gather evidence-based insights
Strategic design relies on evidence-based research to develop deep insights to inform your decision-making.
This research originates from a human-centered base and takes a broader view to collating relevant data, as it considers trend analysis, design anthropology, social research, and data science among quantitative and qualitative methods.
Generate and create together
Strategic design differs from other strategic methods in the way it creates space for emergent and generative choices, which are subject to critical and creative evaluation.
Cross-disciplinary teams representing the community, customers, stakeholders, and subject matter experts are brought together in participatory design activities, a process with the aim of co-designing responses to challenges and opportunities and building capability in teams and individuals.
Collaborate to set direction
Strategic design helps direction-setting by introducing collaborative design practices and engagement methods, which help gather momentum and accelerate the development of adaptable and endorsed outcomes.
This approach to collaboration ensures relevant recommendations and prioritises the identification and development of common goals, establishing a shared language and understanding around a challenge or opportunity that lasts well beyond any single engagement.
Visualise choices and change
Strategic design uses the power of visual representation to realise the potential of ideas, adding crucial detail to opportunities and change direction early in the process.
The often ambiguous nature of challenges and choices faced by communities and organisations require methods that can graphically depict complex situations. Visualisation is a key part of the Strategic Design toolkit that accelerates comprehension and encourages iterative thinking.
Case Study / RMIT University
Creating a unique virtual ‘Open Day’ experience for new students in the pandemic
RMIT University is a global university of technology, design and enterprise. Like all universities at the beginning of the pandemic, RMIT was grappling with how to engage and support potential students who were preparing for university life. RMIT approached Prime Motive to reimagine the traditional ‘Open Day’ and create a fun, engaging and meaningful experience to kickstart their university journey with a bang and make RMIT the university of choice.
View case study
Our Strategic design approach
Leveraging lean methodologies: Implementing lean principles allows organisations to build minimal viable products. These early versions are released swiftly and tested with customers, enabling organisations to gather real-world insights and refine their offerings based on customer feedback.
Embracing rapid iteration: By reducing development cycle time and swiftly validating new business opportunities, organisations can expedite the launch of innovative products or services. This iterative approach enables quick learning, adaptation, and refinement of offerings.
Fostering co-creation: Collaborating with key partners, employees, and end-users accelerates innovation. By involving diverse perspectives and expertise, organisations can generate ideas, prototype solutions, and gather valuable feedback more efficiently, leading to faster development cycles.
How we deliver our projects
Practitioner-led engagements Central to how we work, our practitioner-led engagements guarantee specialised practice knowledge is at the centre of every project decision. It ensures a user-centric approach, seamless integration of vision and practicality, clear communication and, above all, a genuine pursuit of outcome excellence. One project at a time We operate with teams exclusively committed to a single project without dividing their time across multiple projects. This guarantees seamless collaboration and accountability and higher quality outcomes. Senior teams We believe that exceptional outcomes are born from small, senior teams comprising hands-on, multidisciplinary experts. Our design practitioners possess extensive experience in crafting nuanced outcomes that consider best-practice, human-centricity and commercial viability.
Insights and past work
Infoxchange
Design innovation and co-design to support vulnerable young people
Climateworks Centre
Design innovation to establish a brand foundation, enabling global growth
Desart
Design innovation and community engagement to reimagine aboriginal artwork management
Let's talk about how our team can help you.
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