Product and service experiences for the consumer sector
We've helped leading consumer brands reshape their businesses, services and experiences to become more interconnected and adaptable to change.
Today's consumer expectations transcend choice, quality or value. Their scope has become truly multifaceted as customers demand not just seamless service and product experiences but an alignment of purpose and values. The new generation of consumers looks deeper into an organisation's choices to understand how business is conducted at all levels.
This shift in consumer priorities creates opportunities for businesses willing to reshape their products and services and how they run their business operations to better align with their customer's mindsets and aspirations.
How we support the consumer and private sectors
Developing exciting experiences for sustained engagement
For over a decade, we have been crafting captivating experiences that resonate with users. Our team specialises in solutions that are both engaging and meaningful, drawing in audiences and forging enduring connections.
Through journey mapping, usability testing, interactive prototyping, and emotional design methodologies, we create experiences that surpass user expectations, foster loyalty, and drive engagement.
Experience design
Strategic design to co-design ethical solutions
Our strategy design team can help you accelerate business and service innovation as well as build operational agility.
They can help embed environmental, social and governance attributes into the way you do business and evolve the way your organisation connects with customers, employees and the community.
Strategic design
Service design to develop user-first solutions
With a deep understanding of the unique needs and expectations of the social sector, we assist in crafting and mapping new experiences as well as modernising current services.
Our service design methodologies engage stakeholders and communities in the design process, fostering diverse perspectives. We construct and validate rapidly, gathering early feedback and pivoting quickly to maximise value and speed to market.
Service design
Designing modern and scalable products
We focus on developing accessible and clear products that provide engaging and practical experiences using scalable technologies.
Our product design approach incorporates various methodologies such as design sprint, design systems, lean UX, and user-centered Design to enable teams to optimise design and technology choices efficiently through iteration.
Product design
Case Study / carsales.com.au
Design research to reimagine the future of core consumer product
carsales.com.au is the number one online automotive classifieds business in Australia, with a growing global presence in Asia and Latin America. Carsales engaged Prime Motive to identify, evaluate and size opportunities to strengthen its positioning as a leading service provider and better support its community through the entire car selling journey - online and offline.
View case study
How we collaborate with the consumer sector
Our delivery processes are build upon the principles of transparency, best practice expertise, focus time and the reduction of unnecessary management structures. These are the key tenets of all projects:
Practitioner-led engagements. Central to how we work, our practitioner-led engagements guarantee specialised practice knowledge is at the centre of every project decision. It ensures a user-centric approach, seamless integration of vision and practicality, clear communication and, above all, a genuine pursuit of outcome excellence.
One project at a time. We operate with teams exclusively committed to a single project without dividing their time across multiple projects. This guarantees seamless collaboration and accountability and higher quality outcomes.
Senior Teams. We believe that exceptional outcomes are born from small, senior teams comprising hands-on, multidisciplinary experts. These professionals possess extensive experience in crafting products and deploying them at scale.
Our Approach
Let's talk about how our team can help you.
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