Product design to help captivate and engage
Above and beyond shaping a product's usability and aesthetic, as significant as these remain, product design must respond to user and organisational needs with an considered alignment to overall strategy.
Effective product design requires strategic solutions supported by evidence, market-driven insights and processes that are flexible and adaptive the dynamic nature of user needs and organisational change.
With over 400 product design, innovation and optimisation projects completed, our design team can support your organisation develop the right product strategy, shape an engaging product experience while collaborating with your technology team or deploying a fit-for-purpose technology solution.
The considerations of good product design
Human-centred, inclusive and co-designed
Good product and website design is guided by Human-centered principles. It incorporates people's fundamental and explicit needs and regards accessibility requirements as standard.
Reliable design processes incorporate co-design methodologies that bring together field experts and users across critical moments of the product design cycle, including ideation, prototyping and testing.
Purposefully designed for the greatest impact possible
Good product and website design begins with a thorough understanding of vision and purpose. It emphasises the intent to create meaningful and substantial impact.
It encompasses considerations beyond the individual user. taking into account the broader societal and environmental impact of what is being created, maximising positive contributions through responsible design choices.
Built iteratively, with adaptability in mind
Successful product design involves an ongoing process of refinement, adaptation, and responsiveness to changing needs and circumstances.
It recognises that the design process is iterative which involves cycles of ideation, prototyping, testing, and refining. It keeps adaptability in focus at all times, considering the dynamic nature of user needs and preferences.
Neutral on technology platforms and choices
While working within the constraints and possibilities of any given technology, effective product or web design is neutral to specific platforms or frameworks.
It works with the most feasible and viable choice for continued user satisfaction and commercial success and can wrap itself around established technology choices.
Case Study / Department of Education, Skills and Employment
Platform strategy and design to launch a micro-credentials marketplace
The Department of Education, Skills and Employment (DESE) creates improved social wellbeing and economic outcomes through education and learning. Seeking to address a perceived gap in Australia around micro-credentials, DESE engaged Prime Motive to explore opportunities for a digital marketplace and develop an approach that could serve as a blueprint for implementation.
View case study
Integrated with your tech choices and team
We adopt a neutral and agnostic mindset when it comes to technology choices. This means that we do not have preconceived biases or preferences for specific technologies or platforms. Instead, we evaluate technology options objectively, based on their suitability for addressing the identified user needs and achieving the desired commercial outcomes.
By remaining technology-neutral, we can explore a wide range of technological possibilities and select the most appropriate solutions for each specific project or context. We pride ourselves in working in deep collaboration with modern technology teams and departments, integrating our work seamlessly into the established technology ecosystems they manage.
Our team has collaborated and integrated with leading Digital Experience platform leaders, including Adobe Exeperience Manager, Drupal, Sitecore, Salesforce, Kentico as well as countless headless and open-source platforms used by millions of organisations worldwide.
How we deliver our projects
Practitioner-led engagements Central to how we work, our practitioner-led engagements guarantee specialised practice knowledge is at the centre of every project decision. It ensures a user-centric approach, seamless integration of vision and practicality, clear communication and, above all, a genuine pursuit of outcome excellence. One project at a time We operate with teams exclusively committed to a single project without dividing their time across multiple projects. This guarantees seamless collaboration and accountability and higher quality outcomes. Senior teams We believe that exceptional outcomes are born from small, senior teams comprising hands-on, multidisciplinary experts. Our design practitioners possess extensive experience in crafting nuanced outcomes that consider best-practice, human-centricity and commercial viability.
Let's talk about how our team can help you.
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