Work
Experience design for a platform helping businesses understand environmental waste
Environment Protection Authority
In Brief
In Detail
Challenge
With the goal of optimising a new digital portal targeted at helping businesses better understand their waste, EPA engaged Prime Motive to develop insights into key user cohorts and their behaviours and ideate self-service solutions to meet their needs.
Outcomes
Audience segmentation, personas and prioritised key user journeys; identifying priority cohorts and user jobs to be done
User-validated prototypes and concepts of key features and flows addressing core user tasks around environmental applications
Business Requirements Document containing product design specifications enabling EPA to progress implementation with technology partner
How it was done
Audience segmentation and engagement framework
Rapid prototyping, user-testing and refinement
Documentation of usability and functional requirements to inform product development
Playback/showcase to senior stakeholders and third-party technology vendor
The Environment Protection Authority (EPA) works to prevent and reduce the harmful effects of pollution and waste on Victoria’s environment and people.
Based on a significant restructure to their remit by the state government, the EPA engaged Prime Motive to help them understand what users needed from their new platform. The team collaborated on bringing the voice of the business community into the design of the portal through the development of an engagement framework and running a number of user-testing sprints.
Getting to know pollution — understanding the EPA’s remit and their users
Prime Motive began the engagement with an immersion session to understand the EPA’s portal redesign work and the primary audiences. We assemble a multidisciplinary team including UX strategists, researchers, business analyst and experience designers.
Through the user group workshops with the key EPA stakeholders, several personas were consolidated and key user journeys prioritised.
Furthermore, a lean project plan was established to deliver the final BRD document within a six-week engagement. The project was delivered across three sprints to include the user requirements and planning, user testing and validation and the final preparation of the BRD document.
Deconstructing waste management — developing hypothesis-driven prototypes
The experience design team developed a number of low fidelity prototypes that could be discussed with users and helped unpack the intricacies and nuances of the platform, its hierarchy and labelling.
Through prototyping workshops a large number of potential ideas were sketched and developed based on user research insights and themes. The workshops were kept short and targeted one key insight at a time. This helped to evolve ideas rapidly and keep discussions focused.
The potential of a mobile interface — designing for mobile testing
The low fidelity visuals were shared with users to validate and prioritise and further detail their requirements. These visuals worked well to encourage more nuanced responses from users who were able to elaborate and, in some cases, retract their previous statements.
Sharing the voice of the user — creating and sharing user insights and opportunities
From the user validation and user requirements report, the project team developed a comprehensive business requirements document. The BRD outlined the portal’s scope and requirements and explored opportunities for information hierarchy and labelling.
The report was integral to conversations with the technology implementation partner and allowed EPA project sponsors to discuss, in detail, opportunities and constraints of the chosen technology portal.
Finally, the project team presented the final report to a large number of stakeholders. Subsequent immersive sessions with smaller groups were formed to unpack and discuss various aspects of the report and aided implementation.
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