Work
Rapid product design to inform a digital roadmap and go-to-market documentation
Austrade
In Brief
In Detail
Challenge
Detailed requirements outlining the highest value features and key future-state experiences for the new Study Australia website, with a view to better meeting student needs and expectations through a personalised experience; was needed to inform Austrade’s digital roadmap, and the business case development and go-to-market documentation to procure solution vendors.
Outcomes
Provided a framework for Austrade to prioritise their concept backlog and identify prototyping candidates
Used a combination of interviews and concept testing with International students to better understand their core needs and product/market fit
Delivered tested and validated design concepts, requirements and a story map to help guide further development and go-to-market documentation
How it was done
Conducted facilitated usability sessions with students to inform synthesis
Information Architecture (IA) research & prototyping of high fidelity clickable prototypes
Update prototypes based on user insights & test findings
Prepare recommendations report to inform future visual interfaces and design
Prepare Study Australia story map to inform future releases
The Study Australia website is a key digital touchpoint for International students who are researching the benefits of studying in Australia.
Prime Motive was engaged alongside education consultants Edified to increase value in the StudyAU website for both students and education providers and rapidly test new design concepts for inclusion on Austrade’s digital roadmap.
Leveraging previous discovery work to engage meaningfully with stakeholders
Our team were involved in various precursor projects including student journey mapping and the development of a new Information Architecture, so we quickly arranged stakeholder workshops to discover wide and varying requirements.
Feature visualisations and prototypes to illustrate key website experiences
We identified features and functionalities and assessed their effort to deliver (versus potential value to students and impact for Austrade), before prioritising features for prototyping and testing.
We developed visualisations and concept prototypes of key features and content, conducted user research and testing to validate concepts, and made refinements based on feedback.
A prioritised brief, and a site story map, to guide design/build which outlines personalisation and UX requirements for the Study Australia website
This map shows a breakdown of the key features and requirements required to support students across their journey with the Study in Australia website. We broke the features into potential Release 1 & 2 candidates based on the rankings applied to the features during our research and logical product development sequencing.
Elissa NewallMarketing, Digital & Communications, EdifiedI've really valued the common sense, practical approaches taken. The quality of recommendations and outcomes has been impactful.”
A prioritised brief, and a site story map, to guide design/build which outlines personalisation and UX requirements for the Study Australia website
This map shows a breakdown of the key features and requirements required to support students across their journey with the Study in Australia website. We broke the features into potential Release 1 & 2 candidates based on the rankings applied to the features during our research and logical product development sequencing.
A clear path forward
Austrade were able to make informed and evidence-based decisions about their digital roadmap and product backlog, clearly communicate requirements in their go-to-market Tender documentation and have since procured an implementation provider.
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