Design research helps create insight-driven solutions and de-risk investment
Each of us experiences the world through a distinct lens, making it idealistic to assume we could possess a well-rounded understanding of how others feel, what they need, desire or how they perceive the world.
Design research is an essential practice for organisations looking to enable user-centred decision-making, drive innovation, ensure inclusivity, and promote collaboration.
When utilised correctly, design research can help de-risk complex initiatives and increases the likelihood of delivering solutions that meet user needs and drive positive outcomes.
As an organisation driven by the power of insights, we give utmost priority to design research practices across all that we do.
The power of design research
Develop insight-driven strategies
Design research is an invaluable tool for understanding complex issues and devising insights-driven strategic solutions.
By dissecting users' behaviours, motivations, and challenges, it is possible to identify barriers, unmet needs and opportunities for improvement. This leads to more effective problem-solving and the development of strategies that address underlying causes.
Make decisions based on objective evidence
Design research provides objective data and insights that serve as a foundation for unbiased decision-making.
By relying on evidence, organisations can minimise the influence of personal preconceptions, assumptions, or subjective opinions. This objective approach leads to more informed and rational choices and project decisions.
Collaborate and engage users, communities and stakeholders
Design research assists you in fostering stakeholder alignment and buy-in.
By presenting research findings and data, organisations can objectively communicate the rationale behind design decisions, gaining support and consensus from stakeholders. This alignment minimises resistance, streamlines decision-making processes, and facilitates smoother project execution.
Mitigate risks and costs
Design decisions founded on thorough design research de-risk outcomes and are more cost-effective and in the long run.
By conducting research and gathering insights before initiating design or development processes, you can identify potential issues or limitations early on. This early detection enables you to make necessary adjustments, minimise rework, and reduce missteps.
Case Study / carsales.com.au
Design research to reimagine the future of core consumer product
carsales.com.au is the number one online automotive classifieds business in Australia, with a growing global presence in Asia and Latin America. Carsales engaged Prime Motive to identify, evaluate and size opportunities to strengthen its positioning as a leading service provider and better support its community through the entire car selling journey - online and offline.
View case study
How we use design research
As an insight-driven, research-based organisation, we prioritise the practice of design research to gain a deep understanding of users' needs, validate business assumptions and de-risk investment. We are passionate about assisting organisations in comprehending the contexts, communities and users they serve, as well as developing strategic and tactical solutions that lead to validated outcomes. Our team comprises highly skilled mixed-methods researchers with extensive experience in immersive ethnographic explorations and conducting complex quantitative surveys. In our design research processes, we prioritise developing engaging data visualisations and outputs presented in the most appropriate and inclusive formats for your audience, ensuring effective communication and clarity.
How we deliver our projects
Practitioner-led engagements Central to how we work, our practitioner-led engagements guarantee specialised practice knowledge is at the centre of every project decision. It ensures a user-centric approach, seamless integration of vision and practicality, clear communication and, above all, a genuine pursuit of outcome excellence. One project at a time We operate with teams exclusively committed to a single project without dividing their time across multiple projects. This guarantees seamless collaboration and accountability and higher quality outcomes. Senior teams We believe that exceptional outcomes are born from small, senior teams comprising hands-on, multidisciplinary experts. Our design practitioners possess extensive experience in crafting nuanced outcomes that consider best-practice, human-centricity and commercial viability.
Let's talk about how our team can help you.
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