Design innovation helps inspire new perspectives and redefine boundaries
Design innovation helps organisations identify their next horizon, chart a path, and take action.
Despite the great strides many have taken over the last decade to embrace innovation, reluctance to invest in this practice is still prevalent across most organisations and teams.
For many businesses, innovation can feel like a daunting, costly exercise, and it is no wonder. Innovation has been sold as an all-or-nothing endeavour, where anything short of complete reinvention in the face of an onslaught of disruption is viewed as a failure.
Done right, Design innovation is purposeful. It considers core aspects of desirability, feasibility and viability through a rigorous contextual lens that shapes the innovation process to be empathetic, culturally aware and value-driven and transcends generic, one-dimensional approaches.
Purposeful Design Innovation...
...considers context and scales accordingly
A successful design innovation process must be built around your organisation's unique needs and remain adaptable to change.
Only a responsive innovation process that considers the current status can deliver on an organisation's long-term goals and uncover both new opportunities and lasting change to deep-rooted challenges.
...enhances your culture and empowers your people
Inclusive and diverse teams fuel innovation and are more likely to succeed.
The right design innovation frameworks engage your organisation at all levels, unlocking the potential of all individuals and deeply engaging them at the conception level, exponentially increasing the chance of their support as you implement change.
...is culturally and socially aware
To truly succeed, organisations cannot innovate in a vacuum. For some, this can be the most complex challenge of all.
A modern innovation process considers social and cultural factors, including reflecting on the bigger picture and acknowledging the internal and external cultural impact of the explored possibilities.
...is iterative and strategic
Successful Design Innovation delivers opportunities hand in hand with considered strategies for implementation.
These strategies are generative and, through a constant iterative process, help to progressively gain clarity and conviction as well as produce, implement, launch and optimise.
...leans on design research
Design research is a vital component of design innovation, serving as a source of inspiration and insights, identifying opportunities for innovation by uncovering unmet needs and gaps while guiding the development of novel concepts.
Through user testing design research helps reduce risks and validate design decisions. This validation is a critical to a culture of empowerment to teams involved in rapidly changing conditions.
Case Study / TEDxMelbourne
Grassroots innovation to adapt to disruptive change
TEDxMelbourne creates events for the community to connect and explore ideas and issues important to them. Facing a second year of disruption due to COVID-19, TEDxMelbourne approached Prime Motive to help reimagine the future of its connected experiences, drawing on the passion, commitment and expertise of its community.
View case study
How design innovation can help your organisation
In addition to idea generation and opportunity identification, design innovation can bring about positive impact and help your organisation:
Remove the bias from strategic debates on what you should focus on next.
Engage your people, customers and wider community through co-design methods.
Provide a reliable and repeatable frameworks to promote an “always-on” innovation mindset.
Explore and probe probable, possible and remote version of your future.
Make informed decisions based on real data.
Validate vision of the future while derisking your investment.
How we deliver our projects
Practitioner-led engagements Central to how we work, our practitioner-led engagements guarantee specialised practice knowledge is at the centre of every project decision. It ensures a user-centric approach, seamless integration of vision and practicality, clear communication and, above all, a genuine pursuit of outcome excellence. One project at a time We operate with teams exclusively committed to a single project without dividing their time across multiple projects. This guarantees seamless collaboration and accountability and higher quality outcomes. Senior teams We believe that exceptional outcomes are born from small, senior teams comprising hands-on, multidisciplinary experts. Our design practitioners possess extensive experience in crafting nuanced outcomes that consider best-practice, human-centricity and commercial viability.
Insights and past work
Infoxchange
Design innovation and co-design to support vulnerable young people
Desart
Design innovation and community engagement to reimagine aboriginal artwork management
Climateworks Centre
Design innovation to establish a brand foundation, enabling global growth
Let's talk about how our team can help you.
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