Open menu

CGU

CGU Insurance and Prime Motive have been working together for the last 3 years to create and develop award winning user experiences.

Together we have built tools which help thousands of customers everyday and envisioned the future of a customer first insurance industry.

UX Designer Cory discusses project with the Tristan, in front of a large window overlooking the leafy Melbourne CBD.

As the insurance market shifts, and users look to leverage the ever-growing digital channels to research, learn, interact and transact, understanding goals and challenges has become paramount to the success of any organisation.

With a strong history of doing business through intermediaries, CGU has looked to produce and enhance their direct offering for small businesses and personal customers.

Team discussing prototypes in front of a wall of designs

Customer insights and ideation have been the cornerstone of the ongoing work our team has created. Fast and unfiltered, the ideas morph, amalgamate and get refined until they begin to form into tangible solutions that deliver reciprocal value to the organisation and users alike.

A real “test and learn” attitude means that projects continuously evolve to deliver value in the most efficient, practical yet engaging way possible.

Wireframes of different ideas

Great products are a reflection of the team that creates and delivers them. Working with a client that truly looks to invest to support its customers, always yields positive results. Our team has worked together, led and become an extension of the broader CGU team. We have collocated to work with real customers and run continuous user testing programs to help deliver valuable results.

Project discussions between the CGU team and Prime Motive.

Evolution through prototyping.

Prototypes are indispensable when fleshing out and establishing information architecture and the flow of user interaction. Important to the process as much as the solution, both wireframes and prototypes allow for a fluid concept evolution to be visualised every step of the way. This, in turn, means that stakeholders, projects team and customers can see the project evolve and align to the desired and viable solution.

Mobile wireframes
Designers, Luke and Alex, collaborating on a design.

A cohesive, yet ever evolving brand.

The new customer first approach the business has embarked on over the last 3 years has required the CGU brand to be upgraded and refined. Our team of UI Designers has led the way in evolving the digital brand and developing a common visual language that can easily be utilised in a vast number of applications, websites and interactive systems.

Multiple mobile and tablet devices showing CGU designs on screen.
iPad in someone's hand displaying the CGU website
Desktop computer and mobile device displaying CGU and Xero project
Full site design

Nike Team

Nike Team’s Australian partner, TSA, commissioned us to help them strategise and conceptualise a brand new approach to how soccer clubs and players across the country could manage and purchase their gameday kit and training gear.

Art director Luke, studio manager Helen, and developer Libby discussing wireframes at a table.

Transparent, passionate and unifying, the tool had to embody all that local sport clubs have come to represent. A big part of the systems development centered around the logistics of how retailers, TSA and clubs would interact. The team at TSA were keen to bring a distinctive approach to the purchase journey while still making the process as easy and clear as possible. Interacting with the kit needed to feel as natural as putting in on a sunday morning.

Director Brendan looking at Nike Team research displayed on a wall.

The team’s first priority was to put together an overall user and application strategy that allowed for a fluid experience between team, clubs and retailer. The system needed to allow each club to deliver a bespoke yet structured narrative to everyone using the system. In turn, each player needed to have control over all necessary options so they could self serve with confidence.

Nike Team project strategy slides.
Director Valentin discussing concepts in front of a wall of Nike Team research

Leveraging the Nike Team brand.

The UI needed to carefully blend the strong Nike style with the raw, sometimes lacking, local club brand. All club players wear their colours with enormous pride. The design of the application needed to be true to this without reducing the overall experience.

As our concept work came to an end, TSA’s and Nike’s work was just beginning. Launching big, audacious, applications is the same as those winter training sessions, never easy, but the only true path to success.

Two iPads displaying different Nike Team screens.
Nike Team design on iPad
Nike Team ordering process step 1
Nike Team ordering process step 2
Nike Team ordering process step 3
Nike Team ordering process step 4
Nike Team ordering process step 5
Nike Team ordering process step 6
Person using Nike Team purchase process on an iPhone

Incycle

Incycle approached us with the challenge of translating their breakthrough financial technology into a simple and intuitive user experience. From the ground up, across branding and interaction, users needed to feel in control while being clear on every step of the process.

Designer Alex presenting designs to the team

Our team was responsible for managing and gathering customer insights, persona development, creation of interactive prototypes, user testing and developing user interfaces as well as standard compliance interaction development.

As we began to speak to customers, the overall theme quickly became apparent; Small business owners were “doing great” but were struggling to “keep the lights on.” Cashflow was their primary issue.

The majority of businesses were happy to tap into a support framework that could help them cover eventualities, as long as they felt in complete control and the process was transparent.

Prime Motive team discussing prototypes in front of a wall filled with design and notes.

Key to Incycle’s strategy was to resonate with the right customer. They were clear on who they wanted to attract to their application. Considered and responsible small businesses that were looking to get support the few times “money in/money out” did not line up.

To establish how and when to best support users, the team tested a vast array of low fidelity prototypes. This quick touch, informal engagement allowed us to get a sense of their behaviours and gave us an opportunity to capture the subtle insights of their interactions.

Incycle user journey

Prototyping helped us put together the complex workflows and experiment with layout, form and end to end user journeys. As the multiple variations were created, it allowed the team to test hypothesis and explore length, structure and nuanced activity for the user experience journeys. Testing was done with a sample of participants that reflected the key personas created.

Incycle mobile wireframes

Personality
through design.

The Incycle product needed to create a distinct UI personality that could grow with the product yet not make it feel too generic. The interface and experience had to represent the values of the organisation and reassure users or the simple and transparent process. Key to this assurance was to strongly display trust through transparency and support through empathy.

Logo concepts
Art director Luke sketching logo concepts on a sketchbook.
Incycle interface design on tablet and mobile device screens.
Full Incycle homepage design
Blog design displayed on computer and tablet screens.
Incycle interface design on tablet
Custom icons designed for Incycle
Full page invoice interface design

RMIT

RMIT is one of our largest universities and the top Art and Design school in Australia. With a well-established pedigree of innovation and entrepreneurship, User Experience is at the heart of everything RMIT undertakes.

Art director Luke and project manager Sam discussing wireframes

We worked closely with the RMIT team to form a detailed understanding of how future students would want to learn and explore what the university had to offer. RMIT digital platforms and on-campus events, like Open Day, are key to initial engagement and allow students to understand and experience RMIT courses, culture, history and ethos.

To deliver a comprehensive suite of digital touchpoints, we collaborated with multiple internal stakeholders from numerous parts of the business and created a 12 month User Experience roadmap.

Photo collage of the Prime Motive team discussing prototypes

Based on our 12 month User Experience strategy, our team put together a number of initiatives which focused on engaging students across their key journey touchpoints which included the optimisation of their course pages and brand new open day digital hub. RMIT’s future students helped us define hypothesis and validate our rapid ideation, which allowed for a lean and iterative approach to both solution and delivery.

Wireframes

The Open Day Digital Hub became a multi touchpoint experience that allowed early registrants to get a real understanding of what to expect on the day and how to plan for it. As the day drew nearer, the hub morphed into a planning guide for the event that alerted students to everything on offer how to get the best out of the day.

From what we've delivered, RMIT saw a 34% increase in visitors compared to 2015s digital offering and a 52% increase in registrations to the event.

Tyson, the senior developer, building the RMIT program page
Open Day 2016 site designs on iPad screens
Full page design for the program page.
RMIT design on a mobile device
Full page design of RMIT Midyear 2016.

Senior UX Designer

Position: Full Time, Melbourne Office

Prime Motive is an Experience Innovation agency based in Melbourne and Sydney. We specialise in experience strategy, as well as the design and development of user interactions across products and services. We are proud to work with some of Australia’s biggest & best companies, delivering great customer experiences.

We're looking for an accomplished UX designer to lead, execute and champion end to end user experiences. They would have 3-5 years of experience working in the industry and will contribute to a strong knowledge of UX principles and strategies to create engaging digital experiences.

Your Skills:

  • Employ user-centred and customer-focused methodologies to establish an optimum solution approach
  • Conduct qualitative and quantitative research then be able to analyse/synthesise the data collected
  • Gather, detail and review relevant data inputs that supports optimum solutions
  • Create insights, personas, user journeys and patterns based on data inputs
  • Balance business and user requirements to create intuitive, accessible and exciting experiences
  • Bring creativity, lateral thinking and open-mindedness to your proposed experience solutions
  • Design and deliver clear UX prototypes from low to high fidelity
  • Collaborate with cross-functional team and client stakeholders
  • Organise and moderate user interviews, experience audits and other types of research and observational tasks
  • Articulate, discuss early concepts, ideas, and final designs with clarity and purpose to internal teams and client stakeholders
  • Collaborate with other team members to support a user-centred design process that provides innovative solutions
  • Experience across the research and design elements of a UX role with commercial maturity and the ability to manage stakeholders
  • Discuss progress in status meetings and daily standups
  • Communicate and rationalise design decisions to the internal team and clients
  • Answer “why?” when discussing your solution

Your Experience:

  • Minimum of 3-4 years experience in a user experience, information architecture or interaction design role
  • A stellar portfolio of previous UX work demonstrating research influenced design with examples of qualitative and quantitative methods used to inform the outcomes
  • A Bachelor’s degree or equivalent experience
  • Agency or studio experience
  • Strong and confident communication skills
  • Strong knowledge/skills with prototyping and presentation software (Axure RP, Sketch App, Adobe CC Suite, Keynote, Invision)
  • Experience in digital and interaction design specifically for digital applications, web and mobile
  • Exposure and knowledge of Customer Experience, Human Centred Design and Service Design processes
  • Strong knowledge of a high-fidelity prototyping tool such as Framer, Principle or InVision Studio
  • Knowledge of HTML and CSS to know what’s possible and prudent on each platform

Your Values:

At Prime Motive, your attitude, resolve and outlook are as important as your skill set and experience. We value openness, positive interactions, respect and hard work.

  • You have an optimistic outlook, are a problem solver and want to work with people that respect your contribution
  • You're organised, show up on time and self-motivated
  • You are collaborative, proactive and can speak honestly and respectfully
  • You want to be a force for good and contribute to the greater good
  • You are all in. Happy to chip in across the board
  • You succeed when others succeed
  • You push yourself and the greater team to deliver quality
  • You are driven to get better, every day
  • You lead by example, and generous to those around you

Benefits:

  • Healthy work/life balance
  • Attend the best conferences, talks and events in town
  • Fortnightly R&D time to evolve your skill set
  • Programs dedicated to career progression and personal upskilling within UX and CX
  • Great CBD locations in Melbourne and Sydney
  • Flexible work arrangements and working hours
  • Be part of a creative and passionate team who care deeply about delivering great and innovative experiences

How to apply:

At Prime Motive we care deeply about diversity and inclusion. We welcome applicants of all types, and from all backgrounds. If you think you have the skills and experience needed for this role then we'd like to hear from you.

  • Please contact careers@primemotive.com.au with your application. Please note only applications that include a CV and Portfolio (online or PDF) will be considered.
  • No recruitment agencies, please.

Senior Front End Developer

Position: Full-time, Melbourne Office

Prime Motive is an experience innovation agency based in Melbourne and Sydney. We specialise in experience strategy, as well as the design and development across products and services.

We're looking for an accomplished Senior Front End Development to lead and execute end to end user experiences. You would have 3-5 years of experience working in the industry and will contribute to the team with strong knowledge of development principles and strategies. This role would suit someone who is known as much for their technical mastery and solution design as well as stakeholder management and people leadership.

Responsibilities:

  • Estimate and deliver projects with cross-functional team members from a front end technology standpoint
  • Partner with experience designers, visual designers, strategists, strategic designers, testers and producers to create advanced yet sustainable solutions
  • Support and mentor a team of dedicated front end developers
  • Able to create products and applications using innovative technology
  • Be a pivotal part of driving the technology future of the agency
  • Review and understand the requirements and scope of solutions
  • Collaborate with team leads to shape practical approaches and estimates
  • Write clear and concise documentation
  • Support our teams and clients in the creation and implementation of product roadmaps and release plans
  • Help share knowledge and experience throughout the team and the wider business
  • To stay relevant in relation to industry trends and influences in relation to digital technology, web standards, and mobile technologies and the potential opportunities/risk for the organisation

Your Technical Skills and Experience:

  • 3-5+ years experience in a front end development role
  • a stellar portfolio of previous front end development work
  • Strong and confident communication skills
  • Strong proficiency and understanding of HTML, CSS and JavaScript
  • Understanding and experience working with ES6 and other JS frameworks
  • Experience of using SASS or other pre-processors
  • Proven experience developing cross-browser responsive sites
  • Good understanding of cross-browser compatibility issues and solutions
  • Experience working with API based content management systems
  • An understanding of modern front end toolchain - including state site generation and Node based asset pipelines
  • Ability to work with git and version control workflows
  • Experience with Linux-based server management (Apache, MySQL, Let’s Encrypt) and DNS management
  • Knowledge of web accessibility best practice including W3C requirements and WAI-ARIA specification
  • Extremely high attention to design detail and reproduction fidelity

The Prime Motive Benefits

  • Healthy work/life balance
  • Attend the best conferences, talks and events in town
  • Fortnightly R&D time to evolve your skill set
  • Programs dedicated to career progression and personal upskilling
  • Great CBD locations in Melbourne and Sydney
  • Flexible work arrangements and working hours
  • Be part of a creative and passionate team who care deeply about delivering great and innovative experiences

Your values:

At Prime Motive, your attitude, resolve and outlook are as important as your skill set and experience. We value openness, positive interactions, respect and hard work.

  • You have an optimistic outlook, are a problem solver
  • You are collaborative, proactive and can speak honestly and respectfully
  • You are organised and self-motivated
  • You push yourself and the greater team to deliver quality
  • You lead by example, and generous to those around you

How to apply:

If you are this person or know someone who is, contact us at careers@primemotive.com.au to apply. Please send your CV and links to 2 or 3 recent projects you’ve worked on, and a brief description of what/how you contributed. Only applications with a CV and sample work will be accepted.

No recruitment agencies please.

Technical Lead - Front End Development

Position: Full-time, Melbourne Office

Prime Motive is an Experience Innovation agency based in Melbourne and Sydney. We specialise in experience strategy, as well as the design and development of user interactions across products and services. We are proud to work with some of Australia’s biggest & best companies, delivering great customer experiences.

We’re looking for an experienced Technical Lead with a Front End focus and strong knowledge of the full stack. This role is pivotal to lead the agency forward through the application of modern technology and innovative thinking. It will suit someone who is known as much for their technical mastery and solution design, as for their stakeholder management and people leadership.

Responsibilities:

  • Be a pivotal part of driving the technology future of the agency
  • Own the tech solution across all projects, working closely with your development team and experience designers, UI designers and project managers
  • Drive and lead the delivery of rich front-end applications using the latest front-end technology [AngularJS, Vue, React etc.]
  • Support and mentor a team of dedicated front end developers
  • Lead the conversation for features and design decisions, defining application architecture
  • Provide expertise on industry best practices and showcase the power and influence of innovative technology
  • Architect efficient and reusable front-end systems that drive complex web applications
  • Build trust with the client and translate their business needs into viable business solutions

Your Technical Skills and Experience:

  • 6+ years experience in a front end development role
  • Examples of previous front end development work
  • Agency, studio or consulting experience
  • Strong and confident communication skills
  • Able to provide concise and structured technical recommendations, along with specifications to complex development challenges
  • High proficiency in building and directing technical solutions; and using best practice development and testing techniques
  • Design robust, secure, and scalable solutions covering environment, tools, applications, components, business logic and data structures
  • Able to manage the technical review, development, quality assurance process
  • High proficiency in identifying and resolving technical challenges

The Prime Motive Benefits

  • Healthy work/life balance
  • Attend the best conferences, talks and events in town
  • Fortnightly R&D time to evolve your skill set
  • Programs dedicated to career progression and personal upskilling
  • Great CBD locations in Melbourne and Sydney
  • Flexible work arrangements and working hours
  • Be part of a creative and passionate team who care deeply about delivering great and innovative experiences

Your values:

At Prime Motive, your attitude, resolve and outlook are as important as your skill set and experience. We value openness, positive interactions, respect and hard work.

  • You have an optimistic outlook, are a problem solver
  • You are collaborative, proactive and can speak honestly and respectfully
  • You are organised and self-motivated
  • You push yourself and the greater team to deliver quality
  • You lead by example, and generous to those around you

How to apply:

If you are this person or know someone who is, contact us at careers@primemotive.com.au to apply. Please send your CV and links to 2 or 3 recent projects you’ve worked on, and a brief description of what/how you contributed. Only applications with a CV and sample work will be accepted.

No recruitment agencies please.

Job Title

Freelance, Melbourne Office

Lorem ipsum dolor sit amet consectetur, adipisicing elit. Fugiat iure delectus placeat veniam dolores, alias hic blanditiis illum quod quis nemo accusantium quidem cum! Consequuntur repellat animi corrupti. Obcaecati distinctio nostrum magnam doloribus voluptas non assumenda asperiores quaerat quisquam. Odio.

Key responsibilities:

  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.

Your skills:

  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.
  • Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla exercitationem quo esse.

How to apply:

If you are this person or know someone who is, contact us at careers@primemotive.com.au for more information or to apply.

Please include a PDF of your portfolio or your portfolio website

No recruitment agencies please.

The age of the snake-oil salesman is over. You either deliver positive value into your customers' lives, or someone else will...

User Centered Experience.

Our aim is to create experiences and systems that simplify interactions yet make them exciting.

We research, hypothesise and test digital experiences that put users in complete control while keeping them engaged with your brand.

Experience Strategy

  • Customer Experience Roadmaps
  • User Experience Mapping
  • User Testing & Contextual Interviews
  • Analytics & Tracking Plan
  • UI Wireframe Design
  • Rapid Prototyping
  • Accessibility Compliance

Experience Design

  • Design Research
  • Userflow Development
  • Persona + Archetype Studies
  • IA/Content Strategy
  • UI Prototype Design

Digital Creative & Art Direction

  • Creative Ideation
  • Digital Art Direction
  • Interaction Design
  • Digital Brand Enhancement

Interaction Design

  • Front End Development
  • Interactive Design
  • Backend Integration
  • Front End Framework Development
Team discussing sketches on a whiteboard.

Digital Product Design.

With a focus on compelling user experience and the manipulation of best of breed technology, we help our clients create products that improve their customer’s lives.

From the idea and strategy to final execution and market release; our experience helps support start-ups and enterprises alike, by combining lean methodologies with robust processes to give products the best opportunity to succeed.

Product Ideation & Strategy

  • Lean Production Roadmaps
  • Business Analysis
  • Competitor Analysis
  • Requirements Gathering

Product Validation

  • Customer Pilot Programs
  • User Testing and Focus Groups
  • Executive and Investor Comms
  • Market Validity
  • Financial Modeling

Product Branding

  • Product Brand Development
  • Creative and Art Direction
  • Lean Brand Identity
  • Styleguides and UI Kit Development

Product Development

  • Prototype Development
  • Technical Infrastructure
  • Technical and Development Build Implementation

Product Growth and Marketing

  • Marketing Production
  • Search Optimisation
  • Ongoing Support
A person testing a mobile app concept on devices.

Technology agnostic, with all the right experience.

The right technical implementation is essential to deliver on a user centered experience.
Our technology strategy is independent of any specific system affiliation and focused on best of breed implementation. Our team has built the knowhow to work within the parameters of your current technology stack or help you develop a viable solution.

Tyson, our senior developer, working at his desk.
Apple logo
Android logo
Windows logo
Salesforce logo
Joomla logo
Wordpress logo
Drupal logo
Kentico logo
HTML logo
CSS logo
JavaScript logo
PHP logo

Prime Motive is a User Experience and Digital Product agency based in the heart of Melbourne. We plan, create and grow, authentic digital experiences for brands that are looking to have a positive impact in their customers lives.

Our studio manager, Helen, reviewing designs on a table.
Our director, Valentin, speaks to our office manager in front of her computer.
Tall, smiling Tristan in internal discussions.
Cory presents UX concepts displayed on a wall to Helen.
Directors, Brendan and Valentin, stand against a brick wall and stare seriously into the camera.
Our senior developer, Tyson, stands next to a plant and smiles.
Alex and Cory in discussion in front of a large window.
Art director Luke, reviews designs with developer Libby.
Developer Libby listens attentively to the studio manager Helen.

We work with brands that work for their users.

CGU logo
RMIT University logo
Nike Team logo
Hobsons
Wesfarmers logo
Allianz logo
Blackwoods
IAG logo
Incycle logo

We work with companies of all shapes and sizes from all walks of life. If there’s a project that you think we would be a good fit for, get in touch. If you're not sure, get in touch anyway. We can shed light on the process.

General Enquiries

enquiries@primemotive.com.au

Melbourne

Level 3, 18 Oliver Lane

Melbourne VIC 3000

03 8393 1949

View Map

Sydney

Ground Floor, 71 York St

Sydney NSW 2000

02 8096 9798

View Map

Careers

We are always looking for new talent to join the team. Self-motivated, solution seeking individuals that are looking to do great work, get stuck in to help our clients tackle their challenges. If you think you have something to offer, get in touch.

careers@primemotive.com.au

Open positions

At Prime Motive we care deeply about diversity and inclusion. We welcome applicants of all types, and from all backgrounds. If you think you have the skills and experience needed for any of these roles then we'd like to hear from you.

Senior UX Designer (Full Time, Melbourne Office)

Senior Front End Developer(Full Time, Melbourne Office)

Technical Lead (Full Time, Melbourne Office)

Design systems—also known as living style guides or component libraries—are quickly becoming the cornerstone for modern, intuitive interface design. Design systems allow businesses to manage and develop design at scale.

What is a design system?

A design system is a collection of reusable components—guided by clear standards—that can be assembled together to build any number of applications. In essence a design system is not a single deliverable, but a set of deliverables that evolves continuously with the product and new technologies.

Design systems are direct descendants of brand guidelines—but they are far more mature. Instead of being full of rules, design systems allow for flex and movement and are more easily integrated into team workflows.

Visual Language

Visual language is a core part of a design system. Defining the purpose of colour, shape, type, icons, space, and motion is essential to creating an aligned brand. Every component in a system incorporates these elements, and plays a role in expressing the brand personality.

 

Components

Components within a design sytem are portions of reusable code and design; they serve as the lego blocks that make up an application’s interface. The more reusable components are, the less they need to be maintained and the easier scaling becomes.

 

Living Style Guides

A living style guide is a site that displays and documents all aspects of the system, including the components, guidelines, and UX best practices. And because it is built using the very same system, it is an example of the principles it contains.

 

Best Practices

Documentation that is directly linked to the design system and best practices will assist teams in a larger and more transversal way. Best practices will help to inform and guide the teams and develop their technical skills.

 

Designer reviewing design system printouts

Why use a design system?

By conducting a UI design audit it can become apparent that there are varying design implementations, even for a simple button. Multiply this by every piece of UI within a product and it can become swiftly apparent how inconsistent, incomplete, and difficult your UI has become to maintain.

Design systems ease this pain by creating solutions that work for multiple problems and ultimately saves time and money.

Efficiency

Design systems allow teams to build better products faster by making design reusable; reusability makes scale possible.

 

Collaboration

Design systems provide consistent, robust design patterns that can benefit internal teams. Work productivity increases and collaboration becomes easier.

 

Consistency

There is just one place to manage all brand and UI/UX components. This means all teams are in sync and can sing from the same hymn sheet.

 

Teachable

Design systems provide a better onboarding experience for new hires. They are a resource for new designers and developers to become familiar with patterns and their usage.

 

Cohesion

With a cohesive product comes an improved user experience. With a common language the design feels trustworthy and usable.

 

Manageable

Design systems allow iterations to be made with confidence as changes sync to the whole team.

 

Team in the process of reviewing design system colour palettes

The right team model to create the design system:

There are three alternative models a design system can use. There are pros and cons to each, and an amalgamation is also an option. Choose what works best for you and your set-up.

The Solitary Model

An "overlord" rules the design system. They have complete guardianship.

The Centralised Model

A single team maintains the design system as their full-time job.

The Federated Model

Team members from across the company come together to work on the system.

At Prime Motive we are strong believers that design systems can elevate a user experience—and in turn elevate a business. Our team has vast experience in the implementation of design systems and have facilitated the process for many of our clients.